Financial news mag TheDeal is touting the new blogs and videos that is part of its latest redesign, but the company wants to be clear: it is not budging on altering the size and scope of its paywall. Everyone on the site, TheDeal.com, will be still free, while content in the Deal Pipeline will cost money. “For us, it’s not a question of if there’s more or less behind the subscription wall or if more of our content is strictly ad-supported,” said Kevin Worth, president and CEO of the mag’s parent company, The Deal LLC, in an interview with paidContent. “We basically just wanted to simplify and clarify that divide. Up until now, TheDeal had five different subscription models. Now, we’ve essentially got one.” (Those other subscription options consisted of various combinations of access to TheDeal.com and Pipeline.)
— Ad supported, no subscription needed: Readers are being give total access to TheDeal.com without having to subscribe. The site will offer new community and commentary functions, and readers will have access to the entire issue online with archives back to May 2008. Most of the site went free back in August 2008, around the time it began beta testing its subscription-based offering, The Deal Pipeline.
— The paywall: The Deal Pipeline is the mag’s search platform. It houses the company
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