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NDTV Partners Vdopia For Video Ads; Indiatimes Ties Up With Shoogloo

imageNDTV has taken a significant step towards monetizing its videos online. The broadcaster has partnered with video ad service Vdopia to serve ads on its newly launched video site as well as on the live online feed of the group’s business news channel on From the release: “According to reports from E&Y and AC Nielsen, online video advertisement market is set to grow exponentially at 300 percent in 2009 and has 85 percent higher brand recall compared with 54 percent for the same ad on television.” The release also says that the recently relaunched was the first site globally to introduce Vdopia’s dynamic skin branding. This means while an Airtel ad played before the news video started, the Airtel branding and links stayed on the skin of the video player throughout the video.

imageIndiatimes Shopping said last week that it has partnered with Shoogloo network to drive more traffic to its e-commerce sites. The revenue share with Shoogloo is based on actual transactions and not per click or per impression. Indiatimes Shopping’s deals will be served on Shoogloo’s affiliate network and websites that sign on for the programme as well as Shoogloo earns a commission. “Some of the top online retailers around the world have used affiliate marketing to drive sales and increase traffic. This gives us a great opportunity to further increase our online presence and generate additional sales through this channel,” Times Internet COO Sunil Rajshekhar said in a statement.

(The chart here shows how the Shoogloo network works for Indiatimes and affiliates.)

2 Responses to “NDTV Partners Vdopia For Video Ads; Indiatimes Ties Up With Shoogloo”

  1. They idiots,

    i put two orders for them. one i looked and see the status as out of stock, although amount was deducted immediately, the other first mentioned as shipped now shown as canceled. who they think they are. thugs at the street corner. what sort of ready made messages is affixed below. they piece of shits, how come i get to expect to enjoy a wonderful shopping experience when they cannot even meet smallest commitments from their part. they piece of shits, as for ideas, they get that from people running their newspaper and jain group, the enterprises behind this bullshit if thats the case. when did they started running the country, the republic of india. there may be people who may be thinking they people are great. they do nonsense, and send in english ready made messages to make up for that. shameless a**holes. they keep the money. they shameless a**holes. i committed to get something. not to bear nonsense from they for nothing. they make me come to their website, and offer a product, take money, make me wait for five to ten days, only to say, what? india is the only country where any nonsense can be accommodated. still they will send they the reply and ask for comments (because their IQ as per international survey is well below that of a counterpart who may be doing this sort things on smaller scale but still on a better way in diff. part of the world) . they piece of shits, take care. they a** holes. dont tell after 5 to 10 days what they are up to. take this to court. make a complain for use of obscene words and send me to jail. my proper name and address can be faxed to them, just send a court order, something seen common in india where one get to arrest a petty thief involved with Rs.10, but may be giving protection to matters involving higher amounts (rights of all, privileges of few). God forbid them big times a**holes still in business fooling countless number of people of their hard earned for nothing. their website is a mess, their attitude even more messier than the website. still too proud. a** holes. take a mirror. and see what this means to biggest a**hole running the operation, the guy at top, the stupid, who cannot even see, what his company is doing. they will do same thing to him also ( take money from him, and tell him ten days after that his order is canceled- they piece of shit, they owe more to a customer than to the guy at top). then for what the they maintain this website.