Blog Post

Broadband Content Bits: Channelflip; Dailymotion-Gollum, Perform’s Tennis Ads, Orange Does 3DTV

imageChannelFlip: Male-focused VOD site has signed a content deal with for its David Mitchell’s Soapbox videos, in which the Peep Show actor (pictured) gives his acerbic take on life. The videos — which have clocked up 1 million views over the 10 episodes so far — will now be shown on a dedicated channel on the Guardian’s Comment is Free blog. Disclaimer: paidContent’s parent company ContentNext is a wholly-owned subsidiary of Guardian News and Media.

Dailymotion: Fresh from swapping its CEO, the French video site has got a slim, one-week exclusive window on Lord Of The Rings fans’ self-produced upcoming film The Hunt For Gollum. The flick is premiered simultaneously with the 8th Annual London International Festival of Science Fiction and Fantastic Film on May 3, 4pm. It’s only a fan flick, and hardly a Hollywood premiere, but Dailymotion hopes it can tap in to the, let’s say, loyal Rings fanbase.

Perform: Sports rights distributor Perform’s sales division has been appointed to sell online display and video advertising for the Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) Women’s Tennis Association Tour’s website. The site hopes to get 730,000 unique users a month during the tour and is looking to Perform to sign sponsorship deals as well as sell video ads. Perform was also hired to to redevelop and launch its mobile site. Perform now provides video support and commercial services to more than 200 websites. From Mediaweek.

Orange 3DTV: BSkyB (NYSE: BSY) has dabbled with 3DTV trials in the UK, and now French telco Orange is hosting a live 3D broadcast of a top fligh Ligue 1 football match between Olympique Lyonnaise and Paris Saint-Germain. Fans are being invited by Orange and the two clubs to watch on big screens outside the teams’ stadiums, in association with the league and broadcaster HBS. Via