Dispute Keeps Boyle Clip From Bringing in Big Bucks


Susan Boyle may have a voice that launched more than 100 million views, but bickering over ad formats has kept YouTube (s GOOG), ITV and Simon Cowell from cashing in on the phenomenon.

The Times Online reports that UK TV network ITV is insisting that no adverts accompany the clip while it negotiates a deal with YouTube. ITV wants to show pre-roll ads in front of the clip, but YouTube prefers text and overlay ads. From the Times:

“We don’t want to be part of YouTube’s standard terms and conditions, because content like Susan Boyle is unique,” Ben McOwen Wilson, the director of online for ITV, said, adding that the broadcaster had been in negotiations with YouTube for several weeks. “I think both sides are being hard-nosed and commercial about it,” he said.

Adding pre-rolls is not without precedent on YouTube. The video-sharing site indicated last year that it would be softening its hard-line stance against the format, and even included pre-rolls in front of CBS content last fall.


Davis Freeberg

If youtube instituted pre-rolls, I would spend 90% less time on the site. Too many bad videos on YouTube to be forced to sit and watch an ad before knowing whether or not it was worth it.

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