Apple Defines Netbooks As Junky

apple-logoNo matter how long and hard fans call for a Mac Netbook, the folks at Apple want to remove all doubt that they absolutely, positively will not produce one at this time. Every exec at Apple has taken repeated opportunities to make that point glaringly clear. The latest example was COO (and acting Steve Jobs) Tim Cook during the company’s recent financial conference call. If there was any, even slight, remaining doubt whether Apple will make a netbook, Cook’s definition of the genre should put an end to that:

When I’m looking at what’s sold in the Netbook market, I see cramped keyboards, junky hardware, very small screens, bad software. Not a consumer experience that we would put the Mac brand on. As it exists today, we’re not interested in it nor would it be something customers would be interested in the long term. We are looking at the space. For those who want a small computer that does browsing/email, they might want an iPhone or iPod Touch. If we find a way to deliver an innovative product that really makes a contribution, we’ll do that.

So there you have it. While many have struggled with the proper way to define the netbook, Apple has boiled it down to the simple: a cramped keyboard, very small screen, junky hardware and bad software. That’s funny; it only took some of us 69 seconds to be impressed with a junky netbook running Mac OS X.


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