The centerpiece of the Microsoft (NSDQ: MSFT) Digital Showcase was Wonderwall, MSN’s entertainment channel which was launched in February. The channel is a joint production of MSN and BermanBraun Interactive. Scott Moore, who worked with Lloyd Braun during their Yahoo (NSDQ: YHOO) interregnum, took the stage after a lead up that was focused on driving home the growth of online video and Microsoft as more than just a software company.
— Off the Wonderwall: Moore rattled off some stats: Wonderwall users generate 20 pageviews per visit, which Moore said was surprising. “At first, it was horizontal, and I thought that would spell trouble. As for the conent, some of our competitors do it themselves. We take a more open approach.” Moore discussed MSN’s partnership with Fox Sports, for one thing. In general, Wonderwall is all about entertainment and lifestyle. “That’s where the big push from Microsoft is coming from. When I mean lifestyle, I’m talking about reaching women. We’re going to be developing content for women, so stay tuned. We’re also focusing on creating programming for parents, which will be a section within entertainment. I’m most proud of MSN Video, which we launched in 2003. 80 percent in year to year growth, 35 million unique users, 250 million streams a month. The one thing that’s tricky about web video, you’re never sure where it’s going to go. Who would have guessed Susan Boyle was going to be such a hit? I would have signed her up, if I’d known. But that makes it difficult to sell ads against.”