Oh Canada! Canucks Watch a Ton of Online Video

Americans tend to glom onto certain Canadian stereotypes (Aboot! Free health care! Geddy Lee!) and beat them into the ground. Well now you can add “global leader in online video viewing” to that list of Canadian quirks. ComScore released new numbers today that showed 21 million Canadians watched 3.1 billion online videos in February, for an average of 10 hours each.

Here’s how the Great White North compared with the U.S. in February.

Stat Canada United States
Percent of Web Audience
Watching Online Video
88 75.5
Minutes of Online Video
Watched by Avg. Viewer
605 312
Videos per Viewer 147 90
Average Video Length (mins) 4.1 3.5

Of course, in terms of sheer size, the U.S. dominates, with 145 million unique viewers watching 13.1 billion videos in February. But pound for pound, that 88 percent figure represents the highest penetration among the five countries (Canada, U.S., UK, Germany, France) on which comScore Video Metrix reports. Take off, hoser! Online video in Canada is a beauty way to go! (OK, that was the last one.)

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