Broadcaster NDTV Ltd said yesterday that it has launched a production house–RedDot Productions–that will create content both for the group’s channels as well as external clients. From a release: “RedDot Productions will offer a whole array of services like- Documentaries, Corporate Films, Advertiser-driven Audio-Visuals, Media Consultancy, Learning Aids, Spots & PSAS, Training Modules and various genres of television programming ranging from Travel, Lifestyle, Youth oriented and Reality based shows, at competitive prices.” The name RedDot likely refers to the red dot on the NDTV logo.
NDTV itself started life as a production house, creating shows for state broadcaster Doordarshan, BBC and Star News. And NDTV chairman Prannoy Roy is remembered by many, to this day, for his closing lines on the popular show The World This Week on Doordarshan: “That was the world this week, see you again next week”.
{"source":"https:\/\/gigaom.com\/2009\/04\/21\/419-ndtv-launches-production-house-reddot\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_46fee8cbc7a61b3bb257ea8cf28d8987","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}