Forget Fair Use, Pubs Want Ad Nets To Pay For ‘Fair Syndication’ Of Their Content

image“If you can’t beat ’em — make money off of them.” That seems to be the thinking behind the Fair Syndication Consortium, a group of online publishers that have partnered with tech firm Attributor to help tackle the hot-button issues of content scraping, copyrights and dwindling ad revenues. The Consortium’s goal is to help publishers get a cut of the ad revenues generated by sites that repurpose their content — and the group wants to work directly with the networks that serve the ads to do it.