In-Stat: 66M Consumers Doing the Two-Screen Tango

More than 66 million U.S. consumers are using their computer while watching TV, according to new research from In-Stat. In-Stat’s survey also found that more men than women are creating these so-called two-screen experiences, with 33 percent of male respondents saying they sometimes use a PC while watching television compared with 25 percent of female respondents. One-fifth of all respondents said they were IM’ing while watching TV, with similar responses among males and females.

Companies like Jacked are being built from the ground up for this type of two-screen experience, providing real-time stats for sports fans watching games. And though services like Facebook and Twitter are migrating to the television, it’s hard to imagine big-screen social TV eradicating the two-screen experience. What kid wants their private IMs blasted in big letters for the whole family to read?

In-Stat also reported that 15 percent of U.S. respondents said they could soon be cutting back their spending on mobile, broadband and pay TV services because of the bad economy.


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