The Open Mobile Video Coalition said today that it will begin broadcasting over-the-air mobile television to devices in Washington, D.C., later this summer. Also today, Qualcomm (s QCOM), which operates a competing over-the-air television technology, said it’s licensed its FLO software to ProTelevision Technologies (formerly Philips TV Test Equipment). That means Qualcomm’s MediaFLO technology could become available in more devices than the five or six cell phones that can currently receive the signal. While both announcements are big news for competing efforts in the nascent mobile television industry, the success of each venture may depend on which effort can win the rights to broadcast hot content to mobile watchers. For more, check out the post over at GigaOM.