Viewers spent less time watching the opening days of the second edition of the Indian Premier League, the popular 20-over cricketing tournament, compared with last year, even though more people tuned in to watch, according to this Business Standard story. The first day’s matches saw a 16% dip in viewership ratings. Ratings are a function of the number of viewers and the time they spent watching the programme. So even though 7 million viewers tuned in to watch, compared with last year’s 5.6 million for the inaugural match, they didn’t stick around for long, the lower ratings suggest.
The popular cricket league is being conducted in South Africa as it coincided with the schedule of the general elections in India and security concerns were raised.
BS also has a story on the digital and mobile marketing efforts by the IPL teams. Another story in the paper details efforts surrounding the IPL on the mobile by various players, including games and updates.
Over at GigaOM, Om Malik reports that fans hoping to catch the IPL live on the Internet, couldn’t, as live web streaming did not work on IPL’s official website.
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