Blog Post

IPL Cricket’s Online Video Fails To Deliver

Yesterday, I wrote about Indian Premier League’s Twenty20 Cricket tournament. The big news was that the Indian professional cricket league championship (now in its second year) would be using Microsoft’s Silverlight multimedia technology. Given the wild popularity of this ultra short-form of the sport, it was a good comeback for Microsoft, which was unceremoniously dropped by MLB.com in favor of incumbent, Adobe Flash. Well, as luck would have it, the Microsoft-IPL partnership got off to a disastrous start. Continue reading on GigaOM