Hulu is currently working on a streaming video application for the iPhone and iPod Touch, which is set to launch within the next few months, reports Alley Insider, which quotes anonymous people as saying it will be and it will be “badass.” But more surprising than an insider saying that its own application will be great, is the part about it working over both Wi-Fi and 3G.
Up until now, most bandwidth-hogging apps have been limited to Wi-Fi. Take for instance, Sling Media, which is currently awaiting approval from Apple to launch its application in the App Store. It’s rumored to have been preliminarily rejected because of the potential strain on the network. There’s also the issue of quality. While CBS (NYSE: CBS) was allowed to stream the March Madness NCAA basketball games over both, it was optimized for Wi-Fi for a better viewing experience.
There have been rumors before that Hulu, the NBC Universal (NYSE: GE) and News Corp (NYSE: NWS). joint venture, was going to launch something for mobile. In fact, as of next week, it will be precisely a year since Hulu CEO Jason Kilar delivered a keynote at the National Association of Broadcasters, suggesting that the site could be ported to other platforms, including mobile. Likely, it’s only a a matter of timing. Mobile video has not been extraordinarily popular to date, and it’s been bogged down in confusing technology hurdles and complicated payment plans.
But as our sister site paidContent.org reported yesterday, NBC is just starting to see mobile video gain traction. NBC.com’s mobile website served 2.4 million video streams in Q1, which is more than the total number of streams served in all of last year. The last quarter was the mobile site’s highest quarter so far, with 24 million page views, a 64 percent increase over Q408.