Millennial Media has always been the silent giant in the room when it comes to mobile advertising. Others, like AdMob, have been quick to grab headlines by releasing monthly reports that highlight eye-catching trends about the iPhone or Wi-Fi. But today, Millennial stepped into the spotlight and published its own report — and sure enough it has some juicy nuggets of its own about the mobile advertising space. (For instance, while the iPhone is the No. 1 phone in March for ad requests, AT&T (NYSE: T) ranks sixth for driving the most traffic. See more on why after the jump…).
Millennial’s CEO Paul Palmieri said they waited to release a report until now because they finally have valuable enough information to share. He said its not about competing with other mobile ad networks, but rather about attracting advertisers to the space from other mediums, such as the internet. He wants advertisers to look at the report and say ‘we can
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