MTV Networks (NYSE: VIA) and Maltese operator GO have launched an exclusive MTV Mobile brand in Malta. The service is targeted towards youth and involves an MTV Mobile branded SIM card which gives the user access to exclusive content, including mobile music, video and Internet, reports GoMo News. The service appears to be a licensing or partnership deal, but rather than the content owners buying from the telcos (รก la the Diseny and ESPN (NYSE: DIS) MVNOs) it’s the telco buying from the content owner (by buying, I mean that the telco has the billing relationship with the customer).
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