Blog Post

Pogoplug: A Simple Way to Share Data in Your Personal Cloud

pogoplug-unitTwo minutes and eighteen seconds. That’s how long it took me to set up the $99 Pogoplug hardware and activate it online. In just over two minutes I was able to open a web page and browse the contents of my 320GB external USB drive, which is connected to the Pogoplug. The Pogoplug, in turn, connects to just about any router; in my case it’s an Apple (s aapl) AirPort Extreme. Since the drive contents are available over the web, I can share files or folders with anyone who has a browser and web connection. All in just over two minutes. I’m amazed at how simple this was.

Since the setup was only a few minutes, I’ve got time to kill now. I suppose I should step back and explain a little bit more about what the Pogoplug is, what it does and how it works.

Essentially, the Pogoplug takes any standard USB drive and turns it into a web-accessible data cloud. Think of it as being similar to an online data storage service with the exception that you’re not actually putting your data on someone else’s servers; you’re simply providing your own storage, and Pogoplug puts it on the web. It works with either a traditional USB hard drive or with a USB flash drive, so you can plug in those little thumb drives to the Pogoplug. You can also connect multiple drives to a Pogoplug with an inexpensive USB hub. The device is roughly 2.5″ x 4″ by 1.5.”


Color me impressed by how easy it was to get the Pogoplug going. Let me put it another way: There are only a few simple steps and I think even my Dad could get it working. If you knew my Dad and his lack of technical prowess, you’d have a better understanding of what I mean. Suffice it to say it’s drop-dead easy.

  1. Connect the Pogoplug to your router with the included Ethernet cable.
  2. Connect the Poloplug to an outlet.
  3. Go to and create an account with minimal, basic info (e-mail address, password).
  4. Enter the unique 26-character Pogoplug ID on the same Pogoplug website. (Note: getting the 26 characters entered correctly is about the most challenging effort)
  5. Connect your USB drive to the Pogoplug

Seriously, that’s all there is. For the majority of personal networks out there, I wouldn’t expect any firewall configuration or any changes needed on the router; the device handles most everything for common setups.


So what does all that not-very-hard work get you? Once you’re up and running, you can log into from any web browser anywhere to see or use the files on your USB drive. Your home computer doesn’t have to be on because the USB drive is routed through the Pogoplug and your home Internet connection. You can also access your drive and files from a handheld device, but it appears that some of the web interface uses Adobe Flash. When I used my iPhone’s browser, for example, I could access all of my files, but previewing an audio file didn’t work. Instead there was a link to install Flash, which of course isn’t supported on the phone. The Pogoplug folks tell me that they have an iPhone application submitted for certification in the iTunes App Store. The software will allow you to view files, watch video content and stream music, plus you can shoot photos from your iPhone right to your Pogoplug-connected drive.

pogoplug-structure1The web interface showing your external drive is clean and intuitive. On the left side you see a menu structure with smart folders based on file timestamps and file type. You also see which files or folders you’re currently sharing with others. I shared my iTunes folder with James just as a test, which was as simple as clicking the Sharing icon under the folder and providing his e-mail address. Don’t worry, copyright police: It was a very short test. ;) He tells me it worked great and since my computer doesn’t need to be powered on, the files are accessible as long as my USB drive is powered up and connected to the Pogoplug. I’ve since decided not to subject James to my country music-heavy iTunes collection; I’m sure he’s thankful. Unsharing is a simple click: no muss, no fuss. I also like the RSS functionality. You can publish an RSS feed for any shared folder or file; a nice touch!

Taking action on a file or folder is pretty simple as well. When you hover over either, several icons appear, each with a different function: download, preview (handy for media files), rename or remove.


The Pogoplug web interface to your USB drive isn’t simply made to access or share your current files, though. At the bottom are menu options to upload files, create new folders or copy files as well. You have total remote control over the drive contents and speed isn’t too bad, either. I downloaded a 98MB video file using the web interface over my home DSL connection using Wi-Fi and had a local copy of the video in about 15 seconds.


Since the Pogoplug is hardware and accessed directly through a web browser, there’s no software to install. However, if you’d rather access the Pogoplug and drive through a file explorer like Windows Explorer or Finder, you can do that, too. Pogoplug offers a small bit of software that you can download and make your Pogoplug and storage look like a standard drive. It supports Microsoft Windows XP and Vista (32-bit) as well as Mac OS X 10.5 and up.


With the software installed, you have access to the drive just like you did before putting the Pogoplug into the equation. That’s a smart move on the company’s part because it enables a familiar feel to the data that consumers are likely used to.

Security & Longevity

There isn’t any information in the Pogoplug FAQ’s on the security of your data. According to the support forums, however:

“Pogoplug is tied to your email address and protected by a password that you assign. We always try to create a direct connection between your computer and the Pogoplug (fully encrypted), but even when we do have to relay through our service it is done using an encrypted tunnel. Pogoplug effectively creates a vpn into your hard drive that is very secure. Web access is over ssl, including initial email address/password authentication.”

It’s interesting to note that while the “web access is over SSL,” the actual web page you connect to for your data is an “http” connection and not “https” as I’d expect. As with any service provider, there’s always a question of the company’s viability. CloudEngines makes the Pogoplug and if for any reason they failed to be around in the future, I’m not sure how the Pogoplug would be of value.


Color me impressed. Although tech-saavy folks have long been able to share files remotely or use cloud services to store data, Pogoplug took the mysticism out of the process for everyone else. The device is simple, reasonably priced and works as advertised. For the moment, the Pogoplug won’t work if your drive is HFS+ formatted with journaling enabled; the company is aware and is working on a solution. That minor issue aside, this device is poised to take advantage of the growing trend to share media and files in a simple fashion. Aside from the simplicity and functionality, I’m thrilled that I’ve just freed up one of the two USB ports on my MacBook, yet I still have access to my USB drive.

13 Responses to “Pogoplug: A Simple Way to Share Data in Your Personal Cloud”

  1. tivoboy

    I think one of the best uses for this would be REMOTE BACKUP, or a drive, folder or even computer backup. The downside to the PGP, is that for remote ACCESS it is limited to UPSTREAM BANDWIDTH from the HOME LAN, which for most users is VERY VERY low compared to DL bandwidth. I know I had to work very hard to get my DSL to do 670kps, from what is most likely 200 kps for the normal user. That type of BW is totally useless for accessing anything larger than about 5MB. So, remote streaming, remote data access and such is going to be somewhat crippled by that.

    But, for remote access at a hotspot, corporate lan, airline lounge etc, most of THESE types of locations are going to have 1MB+ upstream connections, and therefore, I could easily upstream content and DATA BACKUPS or computer backup sync’s, which this should do.

    I ordered one early on at 70$, and it still hasn’t arrived. Not sure what happened to the initial CES offered buyers. But, I’ll give it a try when it gets here.

    I REALLY like the idea of taking pictures, having them auto uploaded to the PGP store and have family and friends just know (maybe via RSS) that there are new pictures uploaded.

  2. I have both Orb and Pogoplug. I can view miscellaneous documents (pdf, word, etc) on the and also download. Streaming video and downloading seems faster on Orb. Yet Orb is dependent upon my computer. Pogoplug isn’t dependent upon the computer. It is hooked up directly to my router.

    The hard drive which I have on Orb and Pogoplug are exactly the same 1TB. Different drives of course.

    My suggestion to everyone is try Orb first before you buy Pogoplug. You also might want to try TVersity. It will play many video formats and is flexible in its media playback.

  3. Since all data transfer is happening via their website so who is paying for bandwidth? Is $99 a total or could they charge in fututre on monthly basis (people hide such things in Terms and Conditions). Basically if traffic grows then start monthly charging.
    Any insight on this aspect?

  4. This is very nice, I have the WD world edition which basically lets you access, share, etc… with online browser, but one of the difference is that you can access the drive from your network as well. Pogoplug seems to have a very easy setup which is a plus for those that aren’t to tech savy. :)

  5. it really does sound great, but i can think of a few downsides…

    what happens if the company goes under someday? luckily its only $99 so it wont be too big a loss.

    there should be a way to connect to the device directly when transferring files on your local network.

    the downloadable tool that gives you access to your PogoDrive like a local drive, does it really work? for example, could i right-click an ISO thats sitting on my PogoDrive & mount it onto my local PC?

  6. Great idea, but how are you going to take advantage of it’s features? Sitting at a desk, I don’t need web access when I can plug any drive directly into my router using a NAS box and get much faster speeds.

    Being remote somewhere with a notebook or netbook I see much greater benefit. But how are you going to get around using your 320GB or bigger drive when your mobile broadband is capped at 5GB/month??? Think remote backup, file sharing, and redundancy. I’m not saying the pogo is a lousy device or idea, but until Dan Hesse gives the world uncapped wireless broadband, I see no way how I can ever take advantage of the 1TB and bigger storage potential.

  7. Pogoplug doesn’t have the same flexibility as Orb does. I can play many times of different videos (formats) while Pogoplug requires h.264 (iPhone natively, which currently is h.264). Otherwise, quick and easy setup.

  8. I use Live Mesh to make sure I have my main documents folder on all my 3 computers the same and always have access. I always feel a bit uptight about having these files on MS site—can this device help me sync like that at all–not sure how sync would on it and if it would. Thanks for any clue on this (not a power user am I as you can see)

  9. Joe Montgomery

    Another cool tool for remote access. There are so many options these days, it’s hard to decide. I’ve used Foldershare (oh, my faithful friend FS) and currently use Sugarsync and Dropbox to get to my files easily. These all have ups and downs, but it’s still cool to have more options…..I think.

  10. Hi, Kevin!

    Thank you very much for your answer.

    I think this pogoplug device is a awesome idea. But as your article says, I’m afraid that this wonderful appliance could not be available in the future.

    I’d like to have something which could allow me to have more control like install and setup maybe some linux distribution on it.

    Well, maybe I could buy Sheevaplug directly? :)

    Anyway, a great article about a very nice device.

    I enjoy very much your blog and use it to keep up to date with your information.

  11. Hi, JK!

    I’d like to know if there is a way I could access my pogoplug device without having to establish a connection to pogoplug servers.

    For example, if I’m at home using the pogoplug and I have no internet connection. Will I be able to connect to it?

    What I wanted is a way to be independent of pogoplug servers, unless I really need to access my files from a computer with a browser.

    Thanks in advance.