ZenithOptimedia Cuts Global Online-Ad Growth Forecast In Half

The latest in a series of downward ad-spend-forecast revisions comes from ZenithOptimedia. The Publicis Groupe media shop is predicting that spending in the U.S will drop 8.7 percent this year. Within that context, online in ’09 doesn’t look so bad. ZenithOptimedia expects the category to grow globally to 8.6 percent — about half the 18 percent gain the agency predicted in December. Still ZenithOptimedia is a bit more optimistic than other forecasters, like eMarketer, which recently predicted 4.5 percent growth for online this year.

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