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Lead-gen tech company Pontiflex has raised a $6.25 million second round funding. The round was led by RRE Ventures, with returning investors New Atlantic Ventures and Greenhill SAVP also participating. The company raised $2.5 million in its first round a year ago.
Unlike most lead-gen firms, Pontiflex offers “marketing leads” as opposed to “sales leads” — a practice that has been occasionally marred by banner ads deceptively promising a free iPod to entice users to click. And so, the company has been trying to popularize the CPL — cost per lead — as opposed to CPC. I spoke with Zephrin Lasker, the Brooklyn, N.Y.-based Pontiflex’s CEO and co-founder, who said, “We