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Dominos Pranksters Done In By Crowdsourcing

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imageTeens have long used YouTube to post videos of themselves doing gags, but in the case of some Dominos employees from North Carolina, uploading clips cost them their jobs in less than a day thanks to the viral power of social media.

Consumer watchdog blog The Consumerist wrote about the clips yesterday, which showed the employees doing gross things to food while on the job; repulsed viewers worked to narrow down the store location, alerted the manager and got in touch with Dominos’ corporate office. The two teens took the videos down, but the damage had already been done: this morning, Dominos’ VP of communications Tim McIntyre told Consumerist readers via email that the franchise owner would be “terminating their employment today.”

It’s a testament to how social media can force major corporations to act much faster than they might otherwise in an effort to do damage control. From the “AmazonFail” mess the book retailer is trying to clean up now, to the Twitter firestorm that erupted last November around Motrin’s baby-carrier ads (via the NYT), consumers are turning to resources like Twitter, YouTube and blogs to hold companies accountable for their ad campaigns, unruly employees and other actions — and in record time.

One of the gross-out clips is embedded after the jump.

Video Credit: feeish
Photo Credit: bettybl

8 Responses to “Dominos Pranksters Done In By Crowdsourcing”

  1. I have worked at a Domino’s and Papa Johns Pizza. Let me tell you, the article is spot on in terms of what those companies sell. First of all the $5.99 pizza is very deceiving. The way the products are sold is that the average walk-out ticket is about $12.00.The cost of ingredients and quality of them is horrible. I don’t believe there is one item on Domino’s menu specifically that I would catagorize as either healthy or tasty.Domino’s intent is warm, melted cheese will make anything taste good. For the most part if you plan on eating pizza, spend a little more because you get what you pay for.The workers at Dominos/Papa Johns are no better off either. Many of them live below poverty, have no real hope of getting any further education, are obese, intermarry (well…accidentally procreate), have criminal records, and are probably worse off than when they were hired.Also: Marx was right. Workers of the World Unite! Mary from Colorado Breckenridge real estate

  2. You've got the wrong Kristy Hammond, Celebminute. It's pretty obvious to anyone who spends more than a few seconds looking at that facebook profile that the one you've found is Australian, and most probably very unimpressed you've slandered her.

  3. Teens were slandered unfairly here — the fools who did this are indeed "adults" in the legal sense of the word, but not from the maturity standpoint we usually mean when talking about "adult behavior."

  4. Let's hope the teens learnt something from the episode – not that they would stop posting videos of themselves doing such gags, but that they would stop doing such gags altogether.
    "It’s a testament to how social media can force major corporations to act much faster than they might otherwise in an effort to do damage control." Let's not stop at just damage control. Hopefully social media will also drive corporations to run their businesses with integrity and honesty.