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ScanScout Raises $5.1M

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Video advertising technology startup ScanScout has raised $5.1 million of a planned $8.1 million round, according to a regulatory filing found by Mass High Tech.

Boston-based ScanScout specializes in video overlay ads and recently added behavioral and contextual targeting. While targeted overlay ads are perceived as less obtrusive for watchers, most other video ad providers say that pre-rolls on premium content are the way to make money on video today. However, ScanScout has an impressive customer list, including many large premium content sites and big-name advertisers.

ScanScout previously raised a $7 million Series A round from General Catalyst Parters, Ron Conway and First Round Capital, and then added strategic funding to that round from Time Warner Investments. It named a new CEO — Bill Day, formerly of Marchex, About and WhenU — last fall.

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