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Our inboxes were bombarded this morning with press releases from CBS touting the growth of its premium content portal TV.com, with uniques up 27 percent in March. While we’re hopeful that TV.com can mix it up with the heavyweights on Nielsen’s monthly video rankings — we were skeptical since CBS only had percentages, not actual numbers.
We asked Nielsen for the actual numbers and a rep there got back to us with the following stats:
March 2009 – 679,000 unique viewers; 3,427,000 total video streams.
February 2009 – 330,000 unique viewers; 1,596,000 total video streams.
CBS was correct that it had nice bump, but it’s got some more growing to do before it hits Nielsen’s top 10. CNN bottomed out the March list with more than 103 million streams, and Turner had the fewest unique viewers with 5.8 million.
Of course, these third party numbers aren’t perfect, but they’re what we have to go by. We’ll have to check in with comScore for more specifics once it releases its March numbers.