Great eBay Fire Sale Means StumbleUpon Free Again

Jared Knof (Adroll), Catalina Girald (Moxsie) and Garret Camp (StumbleUpon). Photo by Om Malik

StumbleUpon, a content discovery service that was acquired by eBay (s EBAY) for a rumored $75 million (or more) is free again. The company was spun out of eBay today as an independent company. Co-founders Garret Camp and Geoff Smith are taking control of the independent company that is also backed by August Capital, Accel Partners and Ram Shriram of Sherpalo Ventures. StumbleUpon was yet another acquisition that eBay has managed to bungle, prompting Camp and his cohorts to come back from the wilderness, so to speak. On the company blog, Camp notes:

This change will help StumbleUpon move quickly and stay true to its focus – helping people discover interesting web content. Our goal is to make StumbleUpon the web’s largest recommendation engine and we think this is the best way to get us there.  While there will be some internal changes at SU, it will not impact the Stumbling experience and will help us create the best possible product.

StumbleUpon, like so many others these days, is also building a URL shortener that is likely to be introduced sometime soon. Interestingly, the spin-out of StumbleUpon is proof that eBay CEO John Donhaue is pretty serious about rationalizing the auction company’s business. In the meantime, rumors that the Skype founders are trying to buy back the Internet calling service from eBay have started to surface as well.