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Analyst: YouTube, PRS Must Compromise Or Risk Crippling Online Music

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imageAs the YouTube/PRS spat rumbles on, Forrester Research director and music specialist Mark Mulligan‘s report on Monetising Social Music fires this admonishment at the squabbling children: “Both sides are partially right, but they must compromise – or risk crippling the sector. And they will need to make allowances for the impact of the economic downturn on the online ad market.” He warns royal collectors they can’t get the same rates they’re used to: “Lower music revenue per user is inherent in the rise of free-to-consumer consumption-based models.”

Forrester in January said social music sites will see European audiences double to 78 million and pay out