Blog Post

Subservient Chicken Turns Five

It’s hard to believe, but five years ago a viral ad campaign featuring video of a guy in a chicken suit danced, spun, kicked, sat and did whatever else you could think of into our hearts. It was Burger King’s Subservient Chicken, and it was huge.


The Barbarian Group, one of the ad agencies that helped create the chicken, has a more-extensive-than-you’d-expect blog post about the creation of the ad campaign. Here’s an excerpt of when they knew they had a hit:

In the next 48 hours, before the spots even had a chance to air, the little viral site that could had already bombarded the poor XServe in Crispin’s internal data center with 25 million hits. Within days, a cultural phenomenon was spawned.

All for a creepy dude in a chicken suit with garters, who looked like he was running some sort of shady web cam operation.

The Subservient Chicken site is still up and running (how many years is that guy in the suit going to just stand there and take orders?). Stop on by for old time’s sake and wish it a happy birthday.