WSJ’s Murray: Charging For Content Isn’t Just For Financial Papers; WSJ To Offer ‘Premium’ Service

As newspaper companies search for a magic formula for replacing declining online ad revenue with some form of paid content, the conventional wisdom has been that only financial pubs like the and have the audience with deep enough pockets to support such a venture. But, oddly enough, executive editor Alan Murray tells Nieman Journalism Lab’s Zachary Seward that anyone can do it.

While has gotten kudos for maintaining its pay wall from the beginning (Rupert Murdoch considered making the site free when he bought WSJ parent Dow Jones (NYSE: NWS) last year, but eventually decided against that), the site is preparing to unveil a new subscription product. The site will begin targeting a subset of subscribers with a


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