Coleman’s Latest Move At AOL’s Platform-A: Ellis To Head Sales

As Tim Armstrong completed his first official day as AOL’s new CEO by outlining his 100 day plan, Platform-A President Greg Coleman is continuing to put the pieces in place at his unit. In a memo obtained by paidContent, Coleman informed staffers that five-year AOL vet Mark Ellis has been promoted to an expanded role of EVP of sales. Last month, as part of his initial reorg, Coleman said Ellis, who was previously SVP, Vertical and Product Sales, had been tapped to be his primary advisor.

During his time at AOL, Ellis was charged with forging relationships between AOL and Detroit’s big three automakers. Most recently, he was working on restructuring Platform-A (NYSE: AOL). His new role effectively makes him head of sales. He will report directly to Coleman and will be based in New York.

After heading up AOL’s Detroit office, he managed the company’s Central Division, which also encompassed Chicago and Dallas. The East Division, including New York, Boston, Dulles, Atlanta and Detroit, was later added to his portfolio. Release Coleman’s full memo after the jump.

Dear Platform-A colleague,