Blog Post

The Most Popular iPhone App Has Been Downloaded By A Third Of All Users

imageTapulous’s Tap Tap Revenge is the most downloaded iPhone and and iPod Touch application with 34 percent of all users downloading the free game to their device, according to comScore. ComScore (NSDQ: SCOR) monitored two million online users to see what applications they downloaded to their devices after syncing their device to their PC. The numbers differ from Apple’s top lists, which rank by popularity over a given period of time, whereas comScore shows the cumulative results since the store launched July 2008. For example, Tap Tap Revenge currently ranks 76th on iTunes.

The data shows that while downloads can come easily to some, it is still difficult to reach a large number of people — especially as you make your way down the list. At the top of the list, Tap Tap has reached about 16 million users (which is 34 percent of the 47 million iPhone and Touch owners). But other popular apps reached smaller audiences. For instance, Pandora has been downloaded by 21 percent; the Virtual Zippo Ligher has been downloaded 18 percent; and Shazam has been downloaded 17 percent. The last to make the top 25 is Apple’s own Remote application, which turns your iPhone into a remote control. Despite all of the attention Apple (NSDQ: AAPL) can bring to it, it was downloaded by only 13 percent of users, or 6 million people.

Popularity also doesn’t denote financial success. In the comScore release, Tapulous said it hopes to convert a small portion of its free customers into paying customers with new premium versions of the product. For their next version, they are teaming up with Coldplay.

More findings after the jump…

— The top five apps: Tapulous’s Tap Tap Revenge; Backgrounds by Stylem Media; TouchHockey: FS5 by FlipSide5; Facebook; Pac-Man by Namco and iBowl by SGN.
— Apple app users are 32 percent more likely than average to belong to households earning at least $100,000 per year.
— 54 percent of app users are in households making at least $75,000 per year.

One Response to “The Most Popular iPhone App Has Been Downloaded By A Third Of All Users”

  1. Good Applications designed for iPhone are nothing short of amazing. That’s because they leverage the groundbreaking technology in iPhone — like the Multi-Touch interface, the accelerometer, GPS, real-time 3D graphics, and 3D positional audio. Just tap into the App Store and choose from thousands of applications ready to download now.