Speaking at the Associated Press’ annual meeting, Tom Curley, AP’s president and CEO, touted the wire service’s Digital Cooperative, which he described as a searchable content warehouse that allows for a broad range of digital revenue models, including paid content. As for the project’s initiatives, last year, the AP unveiled its AP Mobile product. More than 1,100 members have signed up to create branded news available on AP Mobile. Curley claimed that in the past year, monthly traffic has topped 38 million pageviews. This week, the AP has started testing a paid mobile application with the BlackBerry. A pilot program for local ad sales will also be rolled out shortly for mobile. More on Curley’s appearance at the AP meeting is available here on our sister site, paidContent.
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