Microsoft Sells Franchise Gator To Landmark Interactive; Price Around $20 Million

Microsoft’s digital advertising division, which includes what was formerly aQuantive, has sold off its small subsidiary Franchise Gator, to Landmark Interactive, paidContent has learned. The sale price is around $20 million. In 2006, then-independent aQuantive bought FG for about $21.5 million, so there wasn’t much of a markup. FG, based in Roswell, Ga., and Seattle, is a lead-gen business connecting people and companies looking for franchises and all kinds of businesses for sale. Landmark already owns similar businesses, including Franchise.com and Franchises Advantage, so is a synergistic fit in that portfolio. DeSilva & Phillips was the bankers from Franchise Gator’s side on the deal. No immediate response from *Microsoft*.

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