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Google Links Up With Twitter — To Sell Ads

A new option for companies looking to boost their Twitter followings: Google (NSDQ: GOOG) is now letting advertisers stream their Tweets on its AdSense network, AdAge reports. In other words, rather than put a traditional ad on the network, a recent Tweet shows up. Clicking on the tweet takes the visitor to the company’s Twitter feed. The first advertiser to sign up for the service is Intuit’s TurboTax. The feature, which is still in testing mode, is yet another sign that mainstream companies are taking Twitter seriously.

But it could also pose some problems. For anyone not familiar with Twitter (and there are people not familiar with Twitter), Tweets can appear to be written in a secret code. Some recent examples from TurboTax’s profile:

“Is it just me or is Twitter slow for everyone today?”
“Getting ready for our TurboTax Tweetathon at 3… looking forward to your questions! #TurboTax”
“@TurboAffiliates Thanks for the shout out.”

Huh? But an Intuit representative says the company wants to build its Twitter following, which now stands at 1,114. Twitter representatives answer tax questions on the account. “We’re not going to hard sell you on the product, but we want people to know there are lots of people here who can help answer your questions,” he says.

2 Responses to “Google Links Up With Twitter — To Sell Ads”

  1. I wish Google made this more generic rather than specific to Twitter. For example, it would be nice to plug any RSS feed into an AdSense ad. Intuit may pass their Twitter feed, but other companies could include their blog feed or any other RSS.

  2. This is the first intelligent thing I've heard from one of these social networking companies trying to find a business model… why not go to the company who is best at it… heck, they may even buy you some day.