Liberty Global CEO Michael Fries isn’t giving up hope when it comes to kids and TV. Forget the handwringing over the so-called lost generation – the increasingly untethered-to-TV teens and 20-somethings causing so much concern for anyone whose business model relies on a device that doesn’t fit in a pocket or can’t be carried in a backpack.
Fries, the lone cable operator on a Cable Show panel with Jeff Bewkes, Rupert Murdoch and Phillipe Dauman, explained: “I have kids who are 10 and 7 and they have a very different relationship with the television than teenage kids. They love the TV in my house — it’s big, it’s flat, it’s high definition. The point I’m making is that we have a generation below this lost generation that we can still capture and retain — if this industry does it right.”
No definition on what doing it right means but it would seem to start with assuming all is not lost.