Gary Vaynerchuk is like the James Brown of Web 2.0 — the hardest-working man in the social media business. Forget turning water into wine, Vaynerchuk has so far turned wine into a video/blogging/Twitter empire and is now expanding away from his digital roots and into a seven-figure, 10-book deal.
The Wall Street Journal writes that Harper Studio will publish the books, with the first, Crush It! Turn Your Passion into Profits in a Digital World, due this September.
This isn’t Vaynerchuk’s first book. He also wrote the aptly titled Gary Vaynerchuk’s 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World. (Given the length of his book titles, Vaynerchuk should opt to get paid by the word.)
Watching Vaynerchuk is like taking a master class in brand building (a very hyperactive master class). The guy sticks to his message, engages with his community and constantly works to promote himself across every new platform available. He even squeezed in a video show during a recent flight on Southwest Airlines. No wonder we named him one of our 2008 Breakout Video Stars.