New Work City: Coworking and More in Manhattan


newworkcitylogoNew Work City is more than just a Manhattan coworking center; it might even turn out to be a movement. One thing is for sure, the founders of NWC are not sitting idly by during this economic crisis.

Founded in November 2008 by Tony Bacigalupo (co-author of “I’m Outta Here: How Coworking Is Making The Office Obsolete”) and Sanford Dickert, NWC has two central objectives: 1. To provide community workspace for location-independent workers, and 2. To facilitate entrepreneurial activity in NYC.

runwayproject2To further objective number 2, they launched The Runway Project, a project to help people turn this crisis into an opportunity to become entrepreneurs. They also recently helped to form the Coalition of Office Space Providers, which joins together available work spaces in NYC. The Coalition will be working with the NYC Economic Development Corp. to provide discounted workspace for first-time entrepreneurs, as well as events and other benefits.

These guys are clearly coworking heroes to be admired and emulated.

At the NWC center, members share their expertise through workshops and use the space for anything tech-related, from presentations to labs to social get-togethers.

If you’re in the Manhattan area, don’t wait to check them out. If you’re not, head over to their site and steal some ideas for making coworking a reality in your area!

(And for those of you in Paris, France, be sure to stop by La Cantine, the exceptional coworking center I wrote about last year. La Cantine, a nonprofit organization run by Silicon Sentier, is a hopping hub that offers all manner of tech-related activities and is a great place to pop in and work, for free. Thanks to Nathanaël of La Cantine for the tip on NWC)

Please leave a comment to tell us and your fellow readers about coworking initiatives in your area.



Considering the costs of rent in Manhattan, it’s really not awful. You have to understand how expensive getting an office in Manhattan really is. Of course… I don’t understand why some people are so opposed to going for cheaper places in other boroughs.

massimo carraro

Hi, I’d like to confirm the great interest towards coworking here in Italy, too.

We have been running a coworking space named Cowo for a year now, and we just started a coworking network which – in only four weeks – has involved three other spaces, which did not exist before, and others are on the way.

This week the n.1 italian newspaper made a cover story about “anti-crisis ideas” featuring coworking as n. 6, and publishing the link to the coworking project website.

After seeing so much interested (and reading Tony’s book, and mmeting Nathanael at lacantine in Paris) we decided to create a social network for Nomad Workers, which is now in his third day, and is gathering coworkers, coworking space owners and people generally interested.

I personally feel that coworking is a tremendous opportunity, not onlu for its economic side but – more imprtant – for the networking opportunities, also considering the forming global community that is building around this, which can be truly a giant tribe of nomads with no boundaries.

Sanford Dickert

@Alex – the prices are quite reasonable when you take into account the cost of space in NYC in general. In addition, there are a number of providers that are providing spaces (Sunshine Suites, TechSpace, eEmerge, Spark Space) all with different price points and offerings. NWC has focused on the sharing and connection between the members and the opportunities we can help facilitate between our members and ourselves.

And, yes – you can get a much cheaper offering going to Starbucks and using their wifi – but there are many who prefer one offering over another. And with 12M people in NYC and a growing population of freelancers and workers happening, this is an opportunity for others to learn from each other.

Simon Mackie

@Alex Trup – perhaps, compared to other U.S. coworking spaces I’ve seen. It is in Manhattan, though, where I imagine the cost of everything is quite high.

Alex Trup

Is it just me or do their rates seem quite expensive? I’m not sure the pricing is attractive enough for someone to leave their home office or even just a half-decent coffee-shop with Wifi…

I’d definitely like to see more spaces evolve that cater to mobile individuals like myself, but I think it will center around the cafe concept – paying for food and drinks and then a premium if you want to use a conference room for example.

Lance Ball

I think you are right. It is a movement. At SXSW this year, coworking was the topic du jour. We just opened up a coworking space in Asheville, NC and the level of enthusiasm for the space (and the general idea) is amazing. What I really love about it is that we are creating a space where opportunities can be made just by bringing together people who would otherwise be stuck in a home office or at a starbucks.

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