BlackBerry App World Open for Business

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The latest in the increasingly long line of App Stores opened today, this one for BlackBerry owners. The BlackBerry App World (BAW) is RIM’s answer to the Apple App Store and the Android Market from Google.

BAW has about 200 apps already in inventory, and the app is a solid storefront for accessing the goodness. Apps are broken into categories and the entire interface is easy to use and pretty slick. I installed it on my BlackBerry Storm, and the experience is fully touch optimized and takes advantage of the big screen.

The BAW can be downloaded directly from RIM and installed OTA on the BlackBerry. The entire process takes just a minute and will have you downloading both free and paid apps as quick as catch can. Om Malik has already reviewed the BAW, and his take on the effort by RIM is “good enough”.

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