Apple’s App Store is attracting thousands of new applications a month, and millions of downloads, but one of the biggest problems with that kind of growth is discoverability — the ability for customers to find what they are looking for, especially beyond the Top 20 lists. The challenge is not being overlooked by companies, which are seeing it as a new business opportunity. In fact, at least two companies at CTIA this week are announcing programs to help get products in front of customers.
AdMob, a mobile ad network, announced yesterday the “iPhone Download Exchange,” which allows application developers in AdMob
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