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HT Media Ltd’s business daily Mint and CNBC (NYSE: GE) TV18 have announced a content alliance whereby the two outlets will feature content from the other. Mint announced the partnership in a front page note to readers today, which points to the CNBC-branded inside page. Today’s featured content has two stories from CNBC reporters, a panel of quotes from talking heads and a panel featuring important stock movements from the previous day. “While CNBC will showcase important Mint stories on TV, every issue of Mint will feature key CNBC stories. The partnership is part of a continuing effort to take our content to a wider audience…,” Mint editor R. Sukumar wrote in the note to readers. Mint is the exclusive content partner of The Wall Street Journal in India and publishes four pages of WSJ content on weekdays.
The alliance comes at a time when CNBC TV18, the market leader in the business news segment thus far, is preparing to defend its turf from ET TV, the upcoming business news channel from Bennett, Coleman & Co. Ltd, which will launch with the benefit of a network of more than 100 print reporters of The Economic Times.
We had reported on Monday that CNBC TV18 and Mint are entering into an alliance.