Blog Post

Use to Reach All Your Online Profiles at Once

pingfm-logo1Often it’s the (seemingly) simple applications that turn out to be the most powerful, and the most popular. Twitter is a great example of this., a service that allows you to easily update a host of social networking and social media profiles all at once, seeks to resolve the headache of needing to log into multiple accounts to send the same message to different groups of friends and contacts all over the Internet.

While for some may just be a nice little time-saving utility, for social media and online marketing professionals, this service may well be a killer app.

pingfm1 currently supports more than 30 services, including microblogging platforms such as Twitter, Plurk and Jaiku, social networking web sites such as Facebook and Multiply, instant messaging applications such as GTalk Status and AIM Status, and most of the popular blogging platforms. Once you’ve set up a account and added your credentials for the services you use for social networking and social media purposes, you’re ready to return to your dashboard to send messages out to all of your profiles at once.

Adding your various social networks can be a little clunky simply because you need to have all of your various usernames, passwords and network keys at your disposal, but does a pretty good job of making the process as seamless as possible.


On the dashboard page, you can send out messages, or “pings,” to your selected services. The default setting sends your message to all of your services, but you can also filter profiles by “micro-blogs” or “statuses.” This is a nice feature, giving you the ability to parse your messages into groups, but I must admit that I don’t entirely understand which services fall into which categories (is FriendFeed a “micro-blog” or a “status”, for instance?). A character counter also lets you know the size of your ping, which is vitally important for squeezing your message in under Twitter’s 140-characters-per-tweet limit, for example. And a “Record Video” link allows you to stream a video recording directly through

A nice feature is the ability to send out messages through “from” multiple locations. A huge array of “Services/Tools” on the dashboard allow you to set up your account so that you can ping via email, SMS, instant message, Facebook app, iPhone app, desktop app, and so on. This serves up enormous flexibility in allowing you to send a single message from anywhere and distribute your message to a large number of profile destinations quickly and easily.


The potential downsides to using are overlap and not engaging with individual social media and social networking communities as they are intended. Overlap comes in the form of having many of the same friends, colleagues and contacts on multiple services; sending them the same message “over and over again” on multiple profiles might only serve to annoy. Additionally, social media and social networking sites are meant to be two-way communications platforms, not one-way broadcasting mechanisms. If people perceive you as being someone who is broadcasting marketing messages and not interested in engaging with individual communities or, even worse, spamming communities with marketing messages and links, that can seriously damage your ability to effectively utilize social media for whatever purpose –- developing relationships, promoting a product or service, burnishing your professional reputation, and so on -– you had in the first place.

Overall, looks to be a simple (in a good way), effective, and easy-to-use service to communicate to multiple online communities quickly.

What do you think of

27 Responses to “Use to Reach All Your Online Profiles at Once”

  1. This looks interesting but it seems that you would also need to set up on each site your bio and lots of information ahead of time. Is that correct? For instance, I have a wordpress blog, blogger blog and belong to some social bookmarking sites but I never did twitter or facebook. Thanks for making me aware of this central service.

  2. I like, but there are 2 issues that I cannot figure out, one of which you mention (the filtering), the other of which is how to set up triggers such that with trigger A you ping FB and twitter, trigger B you ping a FB fan page and digg, for example.

  3. I been using Ping.FM for almost a month now and it is great service. But did notice i had duplicate tweets or blog posts. But I think it’s more of crossing the RSS feeds between the several accounts.

    Is there another service similar to Ping.FM?

  4. Great post Eric! I wish there was more written about aggregators like I find sometimes it gets very clunky to avoid overlapping of messages and services. Just when I think I have it worked out, I get an overlap.

    Hint ;-) I would LOVE it if someone would do a blog post about a “map” for for the typical web worker who has a blog, twitter, Facebook, LinkedIn, and Friend Feed account…

  5. rayschiel

    It’s interesting that, at least to my knowledge, Ping doesn’t get mentioned all to often or have articles like this written about it. I enjoy the ability to post to various sites through Ping but I only use it minimally as some messages don’t need to be broadcasted to all my social media sites.

    I guess it wouldn’t hurt having two Ping accounts. One for business posts (pinging to my business related sites) and another one for personal posts (to more personal sites.

    Good write up. Thx

  6. I love ping and have been using for about 3 months. The thing I find really useful is being able to ping out things like telling people that I have a new blog post for example.

  7. I am interested in knowing what people think is the most comprehensive of the networks. I notice in the post a comment and concern surrounding the fact that a lot of “friends” are present on multiple networks proclaiming a great deal of redundancy. Is there a network that most people find to be the central hub of the network world for all?

  8. I have been using for about a month now and find it to be a great help. I think the ability to assign various services to different groups (status updates, microblogging, blogging, bookmarking) is useful. It is up to you to decide whether you use a service like Friendfeed for microblogging, status updates, or both. gives you the flexibility to interface with it however you want.