– Joost Online TV site Joost is improving its video quality and may consider working with content delivery networks to help with distribution. CTO Jason Gaedtke also says in an interview the site could start offering its technology to third parties on a white label basis. Most Joost videos are encoded at a bit rate of about 400 kbits/s but Gaedtke is looking to make 660 kbit/s the norm with 1.5Mbps on the horizon. Gaedtke says Joost’s technology could be used in partnership with cable and IPTV providers looking to boost the amount of broadband video they offer. From Contentinople.com
— Endemol-Paramount: TV and web production company Endemol is working with Viacom-owned Paramount Digital Entertainment to distribute a new user-generated web TV series. Section 8 will allow viewers to choose plot lines and have a say on character development while it is shown online, with the end results being released on DVD as a full-length feature . MySpace has the exclusive rights to the show in the US, but international rights will be handled by Endemol — and the company will play a role in integrating commercial brands into the show and its story. Via Brandrepublic.com.
— Babelgum: Web TV portal Babelgum is showing Oscar-nominated environmental documentary Downstream, its first homegrown commission, this week as part of a move into the US market, where it’s launching a tailor-made version of its mobile video app and a redesigned website. Via Worldscreen.com.
— Splash: Celebrity news and picture agency Splash is selling its catalogue of images and videos as an online TV show. The British-owned company is showing a 22-minute pilot at MIP TV this week. Splash began producing a daily online and mobile video service for MSN in 2007. Via PG.
— Woolworths.co.uk: Many people bought their first CD or vinyl single in Woolworths, something the brand’s new owner Shop Direct is looking to cash in on as it develops Woolworths.co.uk, the site it bought after the store chains’ collapse last year. Would-be shoppers can tune in to a nostalgic Lastfm channel and add tracks to a collaborative Spotify playlist via Woolworthsblog.co.uk, part of a campaign to publicise Woolies ahead of its re-launch an online-only retailer. From Marketing.
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