Visible Measures Raises $10M for Video Tracking

Video analytics company Visible Measures has raised $10 million in a Series C round led by Northgate Capital and including previous investors General Catalyst Partners and MDV-Mohr Davidow Ventures. The company’s total funding amounts to more than $29 million.

Boston-based Visible Measures helps broadcasters and advertisers follow their videos, and especially their videos’ impact, across the web. We partnered with the company for an screening of viral video ads last fall and often refer to their excellent research on viral phenomena.

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