Blog Post

Updated: Twitter Brings Back UK SMS; Vodafone First, Others To Follows

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

imageWe said earlier this month Twitter was just a few weeks away reinstating inbound SMS to UK mobile users – and now it’s happening. The microblog platform says it’s done a deal with Vodafone (NYSE: VOD). Receiving SMS tweets will be free for all Voda customers, outgoing SMS tweets will come out of customers’ text message bundles (or otherwise, cost just a standard SMS rate, presumably).

Whilst Vodafone is first to get the reinstated service, we understand announcements regarding the other three main networks – O2, T-Mobile and Orange 3 – may be made in the next few days or weeks. From Twitter’s blog: “Twitter will continue to make arrangements with operators around the world so hopefully your country and your mobile provider will be next.”

Twitter co-founder Biz Stone canned UK inbound SMS in August, warning excessive termination fees could cost the service $1,000 per user per year. The messages were routed through the Isle Of Man, where, despite voice calls being billed the same rates as on the UK mainland, SMS rates charged to services by Isle telcos are unregulated. The breakthrough came in recent weeks after the appointment of Kevin Thau as Twitter

3 Responses to “Updated: Twitter Brings Back UK SMS; Vodafone First, Others To Follows”

  1. Vodafone’s release hints at other operator deals to come, stressing it’s the “the only operator in the UK today” with a Twitter deal. Turns out SMS received from Twitter will be free for “the first few weeks from launch”, and then become part of bundles under regular charges.