AdMob: Android Smartphone Jumps to 5% OS Share in U.S.


ww-smartphone-shareYup, it sort of seems like an Android day for some reason; don’t ask me why. We got news on two new software applications for the handset and now we have monthly numbers from AdMob showing that Android’s marketshare has jumped in the U.S. Bear in mind that AdMob tracks smartphone handsets and operating systems in use through their mobile advertising platform. As such, this is only proxy information at best. Still, they served up over 6 billion ads in February, so the data is a significatant set of information. Having said that, here’s some highlights out of the PDF report:

  • Android (s GOOG) now accounts for 5% of the mobile OS smartphone share in the U.S. That’s up from the 2% reported in February and 3% in January. It’s also the number one device on T-Mobile’s network. How far can it go considering the success of Apple and the imminent release of Palm’s (s PALM) Pre? Unless something changes soon, I suspect the growth rate for Android will slow down.
  • Smartphone web traffic to 33% from 26% back in August. In case you had any doubts: the smartphone market is eating into the traditional feature-phone market. ;)
  • Worldwide, Symbian’s market share declined from 64% to 43% in the past six months. On the other hand, Apple’s (s AAPL) has increased from 4% to 33% during the same time period. RIM, Windows Mobile and Palm devices all declined in market share.
  • RIM’s (s RIM) BlackBerry Curve is the top “Berry” for the company, displacing the Pearl as the number one RIM device with 44.5% of web requests. Pearl owners accounted for 32.9%, while the Storm took 7.6%. Considering the relatively new Storm is Verizon’s (s VZ) flagship phone, it’s going to be interesting to watch the Storm numbers in the next few months. Since it’s an exclusive handset for now, I can’t see it displacing the Curve.
  • Any guesses on the top Windows Mobile (s MSFT) device world-wide according to AdMob? If you said Samsung’s BlackJack II, you’d be right. I would have been wrong. Actually, my guess of an HTC device wouldn’t be too far off: the BlackJack II accounted for 9.6% of web traffic while the HTC Touch was just behind at 9.3%. Also surprising me: the venerable HTC Dash was third!

There’s plenty more tidbits of data in the report if you want to read it. I’m sure the folks at Apple and RIM are pretty happy with the info, but the folks at Nokia likely aren’t. I’m starting to think that S60 really needs a total revamp: not from the inside because it’s rock solid. More from the outside looking in, i.e.: the user interface. Thoughts?



Totally skewed figures…

All this shows is who suffers the most adverts!


Who browses mobile websites these days? No-one. So how would anyone get to a mobile version of a site? A redirect. And this survey is from a company with iPhone and Android targeted advertising as a key revenue generator. And most sites will redirect based on the browser id.

Hmm, so what you’re saying here is that on a survey of websites where the majority of users are iPhone and Android based, most users are browsing with an iPhone or Android phone? That’s truly blinding insight and not likely to be a skewed view of the real world at all. Or maybe its complete rubbish and should have been binned rather than re-published?

Here’s a better idea, take a survey of all the websites using Alex King’s WordPress mobile plugin and see what you come up with. Well blow me, nobody’s browsing on an iPhone!

Tom Reestman


Thanks. In looking at page 4 of the PDF, you can see where the Storm hit around mid-November. Its graph is almost the opposite of the 8800, and this time also coincides with the Curve’s previous rise flattening out.

Meanwhile, throughout the entire graph’s timeline the Pearl dropped like a rock, and the 8700 slowly declined.

An optimist might say the Storm kept customers in the RIM family, but a “glass half-empty” kind of guy would point out that they only sold at the expense of other RIM models. No matter how you look at it, though, the trend is that the Storm is not increasing RIM share.

Tom Reestman

“I’m sure the folks at Apple and RIM are pretty happy with the info”

Why would RIM be “pretty happy”? They’re down 1% globally, and 11% in the US. The latter is particularly stinging given that the Storm has had more than a quarter to pump up the numbers.

Kevin C. Tofel

Valid points of course. I look at it slightly differently. They lost 1% globally as you pointed out: Apple’s growth came mostly at the expense of everyone *but* RIM. I’m not sure I agree on your other point, although it’s clearly arguable. The Storm might have had more than a quarter to pump numbers, but it had issues at launch that didn’t get resolved for a while. It’s also only on a single carrier as an exclusive, so I’m not sure how much it could “pump up the numbers” overall.

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