AdMob: Android Smartphone Jumps to 5% OS Share in U.S.

ww-smartphone-shareYup, it sort of seems like an Android day for some reason; don’t ask me why. We got news on two new software applications for the handset and now we have monthly numbers from AdMob showing that Android’s marketshare has jumped in the U.S. Bear in mind that AdMob tracks smartphone handsets and operating systems in use through their mobile advertising platform. As such, this is only proxy information at best. Still, they served up over 6 billion ads in February, so the data is a significatant set of information. Having said that, here’s some highlights out of the PDF report:

  • Android now accounts for 5% of the mobile OS smartphone share in the U.S. That’s up from the 2% reported in February and 3% in January. It’s also the number one device on T-Mobile’s network. How far can it go considering the success of Apple and the imminent release of Palm’s Pre? Unless something changes soon, I suspect the growth rate for Android will slow down.
  • Smartphone web traffic to 33% from 26% back in August. In case you had any doubts: the smartphone market is eating into the traditional feature-phone market. ;)
  • Worldwide, Symbian’s market share declined from 64% to 43% in the past six months. On the other hand, Apple’s has increased from 4% to 33% during the same time period. RIM, Windows Mobile and Palm devices all declined in market share.
  • RIM’s BlackBerry Curve is the top “Berry” for the company, displacing the Pearl as the number one RIM device with 44.5% of web requests. Pearl owners accounted for 32.9%, while the Storm took 7.6%. Considering the relatively new Storm is Verizon’s flagship phone, it’s going to be interesting to watch the Storm numbers in the next few months. Since it’s an exclusive handset for now, I can’t see it displacing the Curve.
  • Any guesses on the top Windows Mobile device world-wide according to AdMob? If you said Samsung’s BlackJack II, you’d be right. I would have been wrong. Actually, my guess of an HTC device wouldn’t be too far off: the BlackJack II accounted for 9.6% of web traffic while the HTC Touch was just behind at 9.3%. Also surprising me: the venerable HTC Dash was third!

There’s plenty more tidbits of data in the report if you want to read it. I’m sure the folks at Apple and RIM are pretty happy with the info, but the folks at Nokia likely aren’t. I’m starting to think that S60 really needs a total revamp: not from the inside because it’s rock solid. More from the outside looking in, i.e.: the user interface. Thoughts?

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