People who bought music and watched video clips on their phone over the last year were increasingly satisfied with the experience, according to a survey conducted by KPMG and MEF. In addition to the findings on mobile content satisfaction, the MEF predicted that the global mobile entertainment industry will rise to $32 billion in 2009 from $25 billion last year. The survey was conducted among 4,000 people spanning 19 countries.
Here’s how the satisfaction levels broke down:
— Music: Of the 21 percent of U.S. respondents and 30 percent of global respondents, who purchased at least one song on their phones over the past year, 84 percent of U.S. respondents and 66 percent of global respondents were satisfied with the experience. In the U.S., where there was comparable data, satisfaction increased from 26 percent in 2007.
— Video: The report also found that video clips was also more satisfactory. Of the 11 percent of U.S. respondents and 38 percent of global respondents, who watched a video on their phone in the past year, more than half of each were satisfied with the experience. In 2007, only 28 percent of U.S. respondents were satisfied.
— Advertising: The report found that 29 percent of U.S. respondents and 49 percent of global respondents were willing to accept ads on their mobile phones in exchange for free songs.
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