Industry Moves: Hulu Adds New Exec Larcher For International Push

imageHulu has further signaled its overseas ambitions by hiring a dedicated international SVP to acquire TV rights. Johannes Larcher had previously been search firm overture’s international GM, international VP for Friendster and last co-founded now-defunct, London-based social betting site Pikum. He takes over the early international scoping duties that were held by Hulu’s content and distribution SVP Andy Forsell, who remains on the team. Update: Larcher will be based in LA.

There had been much speculation about a Hulu UK launch, even with later-denied reports the site had talked about a tie-up with Kangaroo. We learned of Hulu’s 2009 international hopes, including UK, late last year, but the NBCU/News Corp (NYSE: NWS) joint venture was waiting for the outcome of the Competition Commission