Netflix (s NFLX) tonight is announcing integration with Facebook Connect, meaning users can link their accounts and relationships across the two services. Netflix members’ ratings for a movie will show up on their Facebook profiles, where friends can comment and click back to Netflix to add the movie to their own queue.
It doesn’t require any sort of advanced degree to theorize that entertainment and friends are a good pair. We love watching movies with friends, talking about movies with friends, gossiping about movie stars with friends. Many early Facebook Connect partners and many of the most popular Connect implementations have been video-related. The most recent notable video company convert to Facebook was the fast-growing Hulu (though apparently that’s using an old API rather than Connect). Prior to that, sites including Variety added Facebook chat for the Oscars.
As for Netflix, we think this integration could go much further, to include setting up movie dates between friends, distributing friends’ recommendations, enabling streaming movie chatrooms, and more. C’mon, these are two of the most popular and loved sites on the web, and they have so little in common (besides perhaps their userbases). There are a lot of places for collaboration. Netflix did say in a press release that it anticipates additional features with Facebook Connect and welcomes comments on its Facebook page and Twitter account.