Traffic to the March Madness On Demand player during the first four days of the tournament already surpassed the traffic of the entire tournament last year, CBS Sports announced today. Here are the stats from the press announcement:
NCAA March Madness on Demand traffic figures through Sunday, March 22
- 5.6 million unique visitors to the NCAA March Madness on Demand video player (2008 figure was 3.5 million – 60% growth)
- 6.5 million total hours of live streaming video and audio consumed – (2008 figure was 3.8 million – 71% growth)
- 2.5 million clicks of the “Boss Button” (2008 figure was 2.5 million for entire tournament)
Nearly half (2.7 million) of MMOD’s 5.6 million unique visitors came on the very first of the tournament when most people were at work and more games are played during the day. CBS has said before that 4.8 million users tuned into MMOD over the course of the 2008 tournament.