Twitter Gets Business Model For Third Birthday

Twitter has turned three years old, as noted by VentureBeat, and while last year was largely about fixing the service, this year will likely be about finding a viable business model. And, it seems Twitter has some prospects not even a day later. Salesforce.com has launched Salesforce CRM for Twitter, which lets companies search, monitor and join conversations taking place on Twitter — presumably about their products (release).

Twitter doesn’t seem to get any revenue from that, but the Twitter Blog notes: “Twitter is a simple and open communication service made more interesting by the many different uses people invent. Applications, projects, and integrations such as Salesforce CRM add to an ecosystem which continues to grow around Twitter delivering variety, relevance, and most importantly, value to users. This ecosystem helps make Twitter successful.”

Where Twitter is generating revenue is via ExecTweets, which collates the tweets from a number of executives. This is run by Federated Media and sponsored by Microsoft (NSDQ: MSFT). Federated Media is sharing some of this sponsorship revenue with Twitter, according to VentureBeat:

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