First (Round) Look: Uneven March Madness iPhone Experience

imageThis isn’t one of those days when I can drop everything just to watch basketball; then again, it isn’t just any basketball day. It’s the first games of the first round of the NCAA Men’s Div.1 Basketball tournament and after all the warm-up writing, it’s time for some play by play. Your mileage may vary so please add your own experiences in the comments

iPhone: Lots of folks on Twitter are raving about the iPhone app produced by CBS (NYSE: CBS) Mobile and MobiTV. So far, our experience has been wildly uneven, sort of like the way the Memphis Tigers played today. It took numerous tries to get the WiFi connection to hold long enough to see anything, then it conked out so often the iPhone’s owner suggested it wasn’t meant for viewing longer than 90 seconds or so. He did get one streak to last more than 10 minutes.

This is the same WiFi that’s holding steady for PCs on my home network, including the laptop now subbing as a dedicated TV for basketball, so not sure what’s happening. Also, it doesn’t default to the audio feed when WiFi doesn’t connect, which is what I thought would happen. The timing between the TV and iPhone feeds has been erratic, which wouldn’t matter to most people but could change a few last-minute bets. Much more on the March Madness On Demand Player and video quality on