Print Round-Up: Sport Media Group; Mail Online; Haymarket; Bauer; Newsquest; Tindle

1 Comment

imageSport Media Group: First it breached one of its banking covenants, then it put itself up for sale, and now Sport Media Group is looking to get rid of up to 25 jobs in a bid to save £750,000. The company publishes the Daily Sport, Sunday Sport, lads’ mag Front and has the online, mobile and DVD adult business Netcollex it inherited from the £50 million merger with Interactive World in 2007. The cuts could come from any or all of those divisions. From PG and

Mail Online: DMGT-owned Mail Online has launched behaviourally-targeted ads for its non-UK inventories, in a deal with ad-firm Audience Science., and all serve behavioural ads to non-UK users, while is reported to be considering implementing them. Mail Online recently began behavioural ads in the US, but online MD James Bromley said it would only be deployed “strategically” elsewhere and not “as a standard package”. Via NMA.

Haymarket mag closure: Haymarket Business Media’s Printing World magazine will close after 130 years of publishing and will merge with sister title printweek from April. The title has three staff and no redundancies have been made so far. Haymarket bought the title from UBM subsidiary CMP three years ago. From Mediaweek

Bauer mag launch: It’s not all closures in the magazine business: Bauer is launching a cookery magazine at the end of the month in the hope that more of us will stay in and cook instead of going out in the recession. The mag, titled Eat In, will cost £2.50 and will have an initial print run of 120,000. According to the latest ABC magazine circulation figures, sales of food magazines grew five percent in H208. Via Mediaweek.

Newsquest: Gannett-owned Newsquest is the latest media company to take some of its ad sales duties in-house: recruitment ad sales for the Glasgow Herald & Times Group will now be handled by Newsquest Media Sales, taking over from Essential Media. Penny Lee, MD of Essential Media, said the company is “devastated” by the loss of business and said there will be job cuts as a result, though no figure has been mentioned. From Mediaweek.

Tindle’s new papers: It does appear that the only people interested in buying UK newspapers are Alexander Lebedev and Sir Ray Tindle, who has added four free weekly titles in Devon to his local newspaper empire. Sir Ray has bought the papers from the View From group — following his purchase of three titles in south Essex from Trinity Mirror (LSE: TNI) last year and 27 London titles in 2007, also from Trinity. From HTFP.

1 Comment

wordpress seo development

If the print papers don't complement their hard copy with online services then they'll have a hard time competing for attention of the people that spend most of their time online.

Maybe they should take up web strategies like testing offerings, page layouts, font sizes, images, etc. to optimize conversions (paper sales, advertisement sales…).

Comments are closed.