Small U.S. businesses spent about $6.7 billion last year for online marketing efforts, with only a fraction going to online advertising, according to a report by local media researcher Borrell Associates. The report, Main Street Goes Interactive (sub req.), advances the case that Borrell has made before: local advertising, the kind that has traditionally spent small individual amounts on newspaper classifieds and Yellow Pages is up for grabs. Unfortunately, content publishers have a tough time prying their marketing dollars for more general advertising purposes.
— Keeping the money within: Small-to-medium sized businesses (or “SMBs”) are expected to increase their total interactive ad spend 24 percent during the next five years
{"source":"https:\/\/gigaom.com\/2009\/03\/17\/419-local-businesses-spend-billions-online-mostly-on-non-advertiser-marketi\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_30e01ce9bcf03c54a972c8cfaeddabcf","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}